USBC
Branding equity, inclusion, collaboration, and advocacy for breastfeeding mothers
Services
501c Design led a full rebrand for the U.S. Breastfeeding Committee, a nonprofit that drives policy change to support breastfeeding practices nationwide. Starting with a comprehensive brand audit and stakeholder survey, Kerstin identified how their outdated, overly complex logo and dark color palette limited their communications. This new visual identity shifts the focus from mothers and infants to USBC’s core values—network, inclusion, collaboration, and equity—through a bold, versatile symbol, refreshed typography, and a softer, more impactful color palette. The system not only modernized their look but also empowered staff to create clear, consistent, and effective communications across print and digital platforms.
Working with Kerstin from 501c Design for our logo and brand redesign was fantastic! Her work has completely refreshed our organization's look and feel, and she was a joy to work with! She always responds promptly to requests, worked with us through several rounds of feedback with our stakeholders, and created a dynamic logo and color palette that reflects our organization's values and role in the field."
– Sarah Wal, Senior Communications & Program Coordinator
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