Coughlin Lopez for New Jersey

For the Coughlin Lopez campaign in New Jersey’s LD 19, Kerstin designed a full suite of paid digital social ads that helped carry the candidates’ message directly to voters. Most of these ads were animated and optimized in multiple sizes to perform seamlessly across platforms and placements. Just as Speaker Craig Coughlin and Councilwoman Yvonne Lopez campaigned on delivering affordability, strong schools, and a healthier, more connected community, the design emphasized clarity, energy, and accessibility—making sure their promises came across in a way that was both eye-catching and easy to absorb.