Moms Helping moms
A bold refresh that highlights inclusivity and connection
Services
501(c) Design refreshed the Moms Helping Moms brand with a bold, vibrant identity that reflects the organization’s inclusive mission. The circular arrow motif represents the ongoing, reciprocal nature of giving—how moms support one another and pass care forward to their children. A suite of silhouetted moms and children adds a human, heartfelt layer that underscores compassion and connection. Together, the new elements bring warmth, energy, and clarity to the brand’s purpose.
Working with 501(c) Design on our rebrand was nothing short of incredible. Kerstin didn’t just redesign our logo—she helped us completely reimagine our visual identity. From the refreshed color palette to the thoughtful new branding elements, every detail she created feels aligned with who we are and the mission we serve. She listened deeply, brought forward creative ideas we never would have considered, and delivered work that was both beautiful and strategic. Our new look feels modern, warm, and truly reflective of our community. We couldn’t be more grateful for her talent, professionalism, and heart."
– Alison B, Marketing Director
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